Microsoft AI Chief Says Conversational AI Will Replace Web Browsers

Microsoft AI CEO Mustafa Suleyman predicts conversational AI will become the primary way people interact with technology,
replacing traditional web browsers and search engines within the next few years. In an interview with The Verge, Suleyman, who oversees Microsoft's consumer AI products including Bing and Copilot, called current search interfaces 'completely broken' and 'a total pain,' arguing that voice-based AI interactions will prove '100 times easier' for users. He said: The UI that you experience is going to be automagically produced by an LLM in three or five years, and that is going to be the default. And they'll be representing the brands, businesses, influencers, celebrities, academics, activists, and organizations, just as each one of those stakeholders in society ended up getting a podcast, getting a website, writing a blog, maybe building an app, or using the telephone back in the day.

The technological revolution produces a new interface, which completely shuffles the way that things are distributed. And some organizations adapt really fast and they jump on board and it kind of transforms their businesses and their organizations, and some don't. There will be an adjustment. We'll look back by 2030 and be like, 'Oh, that really was the kind of moment when there was this true inflection point because these conversational AIs really are the primary way that we have these interactions.' And so, you're absolutely right. A brand and a business are going to use that AI to talk to your personal companion AI because I don't really like doing that kind of shopping. And some people do, and they'll do that kind of direct-to-consumer browsing experience. Many people don't like it, and it's actually super frustrating, hard, and slow.

And so, increasingly you'll come to work with your personal AI companion to go and be that interface, to go and negotiate, find great opportunities, and adapt them to your specific context. That'll just be a much more efficient protocol because AIs can talk to AIs in super real-time. And by the way, let's not fool ourselves. We already have this on the open web today. We have behind-the-scenes, real-time negotiation between buyers and sellers of ad space, or between search ranking algorithms. So, there's already that kind of marketplace of AIs. It's just not explicitly manifested in language. It's operating in vector space.

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