Meta: AI created less than 1% of the disinformation around 2024 elections

AI-generated content accounted for less than 1% of the disinformation fact-checkers linked to political elections that took place worldwide in 2024, according to social media giant Meta. The company cited political elections in the United States, Great Britain, Bangladesh, Indonesia, India, Pakistan, France, South Africa, Mexico and Brazil, as well as the EU elections.

“At the beginning of the year, many warned about the potential impact that generative AI could have on the upcoming elections, including the risk of widespread deepfakes and AI-powered disinformation campaigns,” Meta President of Global Affairs Nick Clegg wrote. “Based on what we have monitored through our services, it appears that these risks did not materialize in a significant way and that any impact was modest and limited in scope.”

Meta did not provide detailed information on how much AI-generated disinformation its fact-checking uncovered related to major elections.