Walmart Closes $2.3 Billion Acquisition of Vizio

Walmart said Tuesday it had completed its $2.3 billion all-cash acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business. From a report: The closing of the deal follows the expiration of the waiting period under federal regulations. Walmart announced the deal to buy Vizio in February 2024. Walmart said the acquisition of Vizio will let it 'bring to market new and differentiated ways for advertisers to meaningfully connect with customers at scale and boost product discovery' through Walmart Connect, the company's U.S. retail media business.

Walmart and Vizio will continue to operate separately 'for the foreseeable future,' according to the announcement. William Wang will continue to lead Vizio as CEO, reporting to Seth Dallaire, executive VP and chief growth officer of Walmart U.S. Vizio, founded in 2002, is a leading vendor of value-priced HDTVs. Its device ecosystem and its smart TV operating system, SmartCast, provide free, ad-supported access to streaming content.

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