Google To Test Maps Removal in EU Hotel Search Amid Antitrust Pressure

Google announced additional modifications to its European search results on Tuesday, following complaints from smaller competitors about traffic losses and amid potential EU antitrust charges under new tech regulations. The changes come as Google attempts to comply with the Digital Markets Act, which prohibits tech giants from favoring their own services and after hotels, airlines, and small retailers reported a 30% decline in direct booking clicks following recent platform adjustments.

Google's legal director Oliver Bethell said the new proposals include expanded search units offering equal formatting between comparison sites and supplier websites, along with new formats for competitors to display prices and images. The company will also test removing hotel map displays in Germany, Belgium, and Estonia. The Alphabet unit faces possible enforcement action from the European Commission, which began investigating potential DMA violations in March. Companies found breaching the regulations could face fines of up to 10% of their annual global revenue.

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