AI Helps Indian Ecommerce Firm Cut Customer Call Costs By 75%

An anonymous reader shares a report: Softbank-backed online shopping site Meesho has rolled out what it claims is the first GenAI-powered voice bot among Indian e-commerce firms for customer support, paring down some expenses by 75%. Meesho has more than 160 million customers in India, with 80% of them in smaller cities, towns and villages.

The Bengaluru-based e-commerce startup said Tuesday its AI bot currently handles 60,000 customer calls daily in English and Hindi. The startup, which also counts Elevation and Prosus among its backers, plans to add support for six more Indian languages.

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