Microsoft pushes full-screen ads for Copilot+ PCs on Windows 10 users

Windows 10’s free, guaranteed security updates stop in October 2025, less than a year from now. Windows 10 users with supported PCs have been offered the Windows 11 upgrade plenty of times before. But now Microsoft is apparently making a fresh push to get users to upgrade, sending them full-screen reminders recommending they buy new computers.
↫ Andrew Cunningham at Ars Technica

That deadline sure feels like it’s breathing down Microsoft’s neck. Most Windows users are still using Windows 10, and all of those hundreds of millions (billions?) of computers will become unsupported less than a year from now, which is going to be a major headache for Microsoft once the unaddressed security issues start piling up. CrowdStrike is fresh in Microsoft’s minds, and the company made a ton of promises about changing its security culture and implementing new features and best practices to stop it from ever happening again. That’s going to be some very tough promises to keep when the majority of Windows users are no longer getting any support.

The obvious solution here is to accept the fact that if people haven’t upgraded to Windows 11 by now, they’re not going to until forced to do so because their computer breaks or becomes too slow and Windows 11 comes preinstalled on their new computer. No amount of annoying fullscreen ads interrupting people’s work or pleasure are going to get people to buy a new PC just for some halfbaked “AI” nonsense or whatever – in fact, it might just put even more people off from upgrading in the first place.

Microsoft needs to face the music and simply extend the end-of-support deadline for Windows 10. Not doing so is massively irresponsible to a level rarely seen from big tech, and if they refuse to do so I strongly believe authorities should get involved and force the company to extend the deadline. You simply cannot leave this many users with insecure, non-maintained operating systems that they rely on every day to get their work done.