Meta To Introduce Ads On Threads In Early 2025

Meta said it plans to introduce advertisements on Threads starting in early 2025, according to a report by The Information (paywalled). GuruFocus reports: Leading the effort -- which is still in its early phases -- is a team inside Instagram's advertising division. One source said Threads is anticipated to let a small number of marketers produce and post material on the platform in January. Threads had about 275 million monthly active users as late as October. During the company's third-quarter earnings call, Meta CEO Mark Zuckerberg observed that Threads daily sign-up count was about one million, each day.

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