Samsung in the lead as the smartphone market grows

Smartphone deliveries worldwide increased by 5% during the third quarter of 2024 compared to the same period a year ago, according to a new survey from analysis firm Canalys. That equates to about 310 million units and is the best performing third quarter for the smartphone market since 2021.

Canalys traces the growth to increased demand and an aggressive launch of several new products, including Samsung’s latest smartphone series and Apple’s iPhone 16 series.

During the quarter, Samsung maintained its lead in the market, taking 19% of sales, followed closely by Apple with 18% and Xiaomi with 14%. In fourth and fifth place were Oppo and Vivo, with 9% of the market each.

Canalys expects continued growth for the market through the end of the year.