Shoppers willing to hand over personal data to get a holiday bargain

A new survey from Norton shows that 60 percent of UK holiday shoppers say they are swayed by good holiday deals and nearly two-thirds (61 percent) give away their personal information to receive a discount when shopping. The study reveals that 70 percent of Brits have tried to secure discount codes, through means like signing up to a website's mailing list or answering a survey. 61 percent of those who tried to secure discounts admit to divulging their personal information to do so. In the US 87 percent of online shoppers say they are spending extra time to look for… [Continue Reading]