Gen AI adoption increases across key business functions

A new study reveals that 72 percent of business leaders report using Gen AI at least once a week, up from 37 percent in 2023. The report by The Wharton School of the University of Pennsylvania, in collaboration with GBK Collective, shows a dramatic rise in generative AI adoption across key business functions, as enterprises move from cautious exploration to rapid integration. 'Generative AI has rapidly evolved from a tool of experimentation to a core driver of business transformation,' says Stefano Puntoni, Sebastian S. Kresge professor of marketing at the Wharton School and co-director of AI at Wharton. 'Companies are… [Continue Reading]