Adobe brings generative AI video to Premiere Pro

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text instructions. This was first brought to our attention by The Verge.

The Generative Extend tool will initially be available in beta and can extend the length of a video clip by up to two seconds with an image resolution of 720p or 1080p and a refresh rate of 24 frames-per-second. This tool will also be applicable to ambient sounds and sound effects, but not to music or speech.

Adobe’s Text-to-Video and Image-to-Video tools are available in Premiere’s web app as a beta and can be used to generate video from text or still images. Adobe suggests that the tools could be used to create B-roll, i.e. secondary film stills or clips. The maximum length of a generated clip is five seconds with a resolution of 720p and 24 frames-per-second.

All videos created or edited with Adobe Firefly can be embedded with Content Credentials to account for AI usage and ownership if published online.