The Slow Death of the Hyperlink

The decline of journalism has been attributed to many factors, from slow adaptation to the internet to the dominance of tech giants in advertising. But a veteran journalist offers a new perspective: the death of the hyperlink could be changing the fundamental nature of the internet, with significant implications for the news industry. Matt Pearce: There is a real bias against hyperlinking that has developed on platforms and apps over the last five years in particular. It's something that's kind of operating hand-in-hand with the rise of algorithmic recommendations. You see this on Elon Musk's version of Twitter, where posts with hyperlinks are degraded. Facebook itself has decided to detach itself from displaying a lot of links. That's why you get so much AI scum on Facebook these days. Instagram itself has always been kind of hostile to linking. TikTok as well...

If you degrade hyperlinks, and you degrade this idea of the internet as something that refers you to other things, you instead have this stationary internet where a generative AI agent will hoover up and summarize all the information that's out there, and place it right in front of you so that you never have to leave the portal... That was a real epiphany to me, because the argument against one form of this legislation was, 'My God, you'll destroy this fundamental way of how the internet works.' I'm like, dude, these companies are already destroying the fundamental way of how the internet works.

If you look at what technology has done to journalism over the last 10 years, it was journalists who figured out how to make Twitter work for them. It was journalists who figured out how to be really good on Instagram and Tik Tok. I know there's this argument about content creators and versus journalists, but I'm like, we're all in the same ecosystem. If you're performing the functions of a journalist, you're a journalist. Some people are really good on different platforms. But it's hard to imagine a scenario where Google is going to be the party that creates a more humane, intelligent, responsive form of journalism.

Read more of this story at Slashdot.