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Google's Grip on Search Slips as TikTok and AI Startup Mount Challenge
Monday October 7, 2024. 04:06 PM , from Slashdot
Perplexity, an AI search startup backed by Jeff Bezos, plans to introduce ads later this month under its AI-generated answers. Until now, it has made revenue mostly from a $20-a-month subscription offering that grants access to more-powerful AI technology. The new initiatives add to the pressure on Google from the rise of Amazon.com, which has taken a chunk of search ad spending. Many consumers begin product searches on the e-commerce platform. Google's share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade, according to the research firm eMarketer. Amazon is expected to have 22.3% of the market this year, with 17.6% growth, compared with Google's 50.5% share and its 7.6% growth. Read more of this story at Slashdot.
https://tech.slashdot.org/story/24/10/07/146216/googles-grip-on-search-slips-as-tiktok-and-ai-startu...
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