Ubisoft Investors Push For Company Sale as Shares Hit Decade-Low

French video game publisher Ubisoft has delayed its upcoming 'Assassin's Creed Shadows' by three months following disappointing sales of 'Star Wars Outlaws'. Ubisoft shares have hit a 10-year low as activist investor AJ Investments, backed by 10% of shareholders, pushes for a sale. 'Star Wars Outlaws' sold just 1 million copies in its first month, far below expectations. TechSpot adds: Ubisoft has never had the best reputation among gamers. It's been voted the most-hated gaming brand in the world more than once, and there are those who blame the Outlaws reception on trolls who target Ubisoft games and modern Star Wars media.

'The game received an unusual number of user reviews with a clear negative bias (including a large percentage of 'zero' reviews), despite seeing acceptable review scores from reputable review sites,' Wedbush analysts Michael Pachter, Alicia Reese and Kade Bar wrote in a note last week. 'This is a case of a rare incel victory that led to Ubisoft having to take down its numbers,' they added.

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