Hasbro CEO Claims All His Friends Use AI For D&D, Signal To Embrace It

Hasbro CEO Chris Cocks revealed at a Goldman Sachs conference that the company has been using AI in game development, including for 'Dungeons & Dragons' and 'Magic: The Gathering,' and plans to integrate AI further into gameplay, despite previously banning AI-generated content. 'Inside of development, we've already been using AI,' Cocks said. 'It's mostly machine-learning-based AI or proprietary AI as opposed to a ChatGPT approach. We will deploy it significantly and liberally internally as both a knowledge worker aid and as a development aid.' Futurism reports: While the logistical aspects of the technology seem fairly par for the course in the world of out-of-touch CEOs over-relying on it, Cocks then suggested that it will become a part of D&D gameplay. 'I'm probably more excited though about the playful elements of AI,' he said. 'I play with probably 30 or 40 people regularly. There's not a single person who doesn't use AI somehow for either campaign development or character development or story ideas. That's a clear signal that we need to be embracing it.'

After paying lip service to using AI 'responsibly' and 'paying creators for their work,' Cocks then doubled down on his point. 'The themes around using AI to enable user-generated content, using AI to streamline new player introduction, using AI for emergent storytelling -- I think you're going to see that not just our hardcore brands like D&D but also multiple of our brands,' the Hasbro CEO said. Further reading: Magic: The Gathering Community Fears Generative AI Will Replace Talented Artists

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