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Ford Seeks Patent For Tech That Listens To Driver Conversations To Serve Ads
Wednesday September 11, 2024. 04:40 PM , from Slashdot
The system could pull data from 'audio signals within the vehicle and/or historical user data, selecting a number of the advertisements to present to the user during the trip,' the patent application said. By monitoring dialogue between vehicle occupants the ad controller system can determine when to deliver audio versus visual ads, providing ads to drivers as they travel 'through a human-machine interface (HMI) of the vehicle,' the application said. Read more of this story at Slashdot.
https://tech.slashdot.org/story/24/09/11/146214/ford-seeks-patent-for-tech-that-listens-to-driver-co...
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