7 Best AI Video Generators (2024) for Stunning Results

Artificial intelligence (AI) video creation and editing tools have progressed technologically to the point that they can now generate footage and provide additional resources—including templates, voiceovers, and automated editing—to create professional videos for varying enterprise and personal initiatives. Often called AI video generators because they use generative AI to help build content, these applications have advanced with stunning speed. We evaluated some of the most popular options to see how they compare on features, pros and cons, ease of use, and pricing to help you select the best option for your own AI video workflow.

Here are our picks for the top AI video generators and tools in 2024:

Synthesia: Best for AI Avatars

Lumen5: Best for Content Optimization

Invideo: Best for Content Marketing Videos

VEED: Best for Social Media Videos

Fliki: Best for Vocal and Audio Quality

Pictory: Best for AI Video Summaries and Highlights

Guidde: Best for Creating Documentation and Training Videos

Best AI Video Generators and Software Comparison

Powered by generative AI, these video tools give video creators and editors sophisticated resources to create better video content. The table below shows how the seven leading AI video solutions today compare across a handful of key metrics and features.

Text-to-Video Generation
Video Templates
AI Avatars
Free Version
Paid PlanStarting Price Per Month

Synthesia
Yes
Yes
Yes
YesUp to 36 minutes of video per year
$18

Lumen5
Yes
Limited
No
Yes (Community plan)Up to five videos a month
$19

Invideo
Yes
Yes
Yes
Yes
$15

VEED
Yes
Yes
Yes
Yes
$12

Fliki
Yes
No
Limited
YesUp to five minutes of credits per month
$21

Pictory
Yes
Yes
No
NoOnly offers a 14-day free trial for all plans
$19

Guidde
No
Yes
No
YesUp to 25 how-to videos
$16

Note: All per-user prices are with a one-year commitment.

Overall, we picked Synthesia as the top AI, ranking first for advanced features, ease of use, and customer support. Continue reading to learn more about each platform’s use case, pricing, and key features, or skip ahead to see our scoring logic below.

TABLE OF CONTENTS
ToggleBest AI Video Generators and Software ComparisonSynthesiaLumen5InvideoVEEDFlikiPictoryGuidde5 Key Features of AI Video Generator SoftwareHow I Evaluated AI Video Generator ToolsFrequently Asked Questions (FAQs)Bottom Line: AI Video Generators

Synthesia

Best for AI Avatars

Overall Rating: 4.3/5

Core Features: 4/5

Advanced Features: 4.2/5

Cost: 4.4/5

Customization: 4.6/5

Ease of Use: 4.8/5

Customer Support: 4.3/5

Synthesia is a leading generative AI startup that helps users transform text scripts and instructions into videos. The solution is particularly well-known for its AI avatars. You can choose from more than 230 AI avatars or create your own and generate audio in more than 140 languages and voices. Additionally, you have the option to customize backgrounds and branding colors, add soundtrack music and other audio elements, and insert markers to create simple animations.

Visit Synthesia

Choose from more than 230 avatars and over 60 video templates from Synthesia’s library.

Product Design

Synthesia boasts a user-friendly interface akin to creating a slide deck. Its intuitive and straightforward design lets you easily choose from various templates to create high-quality videos, even without extensive editing expertise. You can edit your video script in any language and customize it by easily replacing the AI avatar, colors, fonts, and layouts. Additionally, Synthesia features live collaboration, which allows teams to co-create, share feedback in real time, and see which scenes each member is working on at the moment.

Synthesia recently introduced Synthesia 2.0, which showcases two new types of personal AI avatars and an AI video assistant that converts an entire knowledge base into a library of videos and brand elements tailored to your organization.

Why We Picked Synthesia

We chose Synthesia for its ease of use, full slate of features, natural-sounding AI avatars, extensive artificial intelligence avatar library, and collaborative elements. Once a draft of a video is complete, the creator can easily share that internal link with other users and receive feedback directly on the video platform’s feed. From there, you can embed, download, or otherwise move the video to a new location once it’s ready to be shared more widely.

Pros and Cons

Pros
Cons

More stock languages and voices than competitors
Usage limitations for Personal plan

Easy to use and set up
Some issues with speech and audio quality

Pricing

Three subscription plans are available:

Free: Up to 36 minutes of video per year

Starter: $18 per month, billed annually; $29 billed monthly

Creator: $59 per month, billed annually; $89 billed monthly

Enterprise: Contact sales for quote

Features

More than 230 stock AI avatars and a library of custom or branded avatars

AI video assistant and screen recorder

More than 60 video templates and branded video templates

Auto-generated closed captions

MP4 downloads and video embeds

Lumen5

Best for Content Optimization

Overall Rating: 4.1/5

Core Features: 3.9/5

Advanced Features: 3.2/5

Cost: 5/5

Customization: 4.8/5

Ease of Use: 4.6/5

Customer Support: 3.6/5

Lumen5 is a cloud-based AI tool known for its text-to-video generation features that create video from materials like longform blogs and news articles. It enables users to optimize their content through AI by analyzing user engagement and viewing patterns and providing recommendations for video elements, formats, and animations. Companies with limited digital marketing prowess frequently select this tool for its usability, offering users a drag-and-drop editing tool, maker templates, and the ability to generate videos from blogs and RSS feeds automatically.

Visit Lumen5

Lumen5 uses AI to compose and repurpose scripts from your source text to optimize your storyboard.

Product Design

Lumen5 combines robust AI features with a simple drag-and-drop interface to help users create professional videos in minutes. You can simply insert a URL from a blog post, PDF file, article, whitepaper, or other written materials into dynamic videos. For offline content, you can automatically enter text or provide an outline and the platform will recommend a repurposed script to go with the video. Lumen5 also uses machine learning to detect the language of your content, enabling right-to-left text for languages like Arabic and Hebrew and to highlight text to add visual emphases to important words or phrases.

Why We Picked Lumen5

Lumen5 stands out for its built-in content optimization, which uses machine learning and feedback. Through ML, you can use intelligent image cropping to adapt background media to multiple aspect ratios, detect the language of their content, and highlight text for visual emphasis. Additionally, Lumen5 helps teams send feedback in real-time by allowing them to comment on video scenes and receive notifications through email.

The platform’s free Community plan is also a generous option, giving individuals the bandwidth to create up to five videos per month at no cost. While the platform may not be the best for a larger creative team that wants to make videos collaboratively, it is a strong contender for individuals and solopreneurs managing content for multiple brands.

Pros and Cons

Pros
Cons

Free Community plan option
Only Enterprise plan allows multiple users

Drag-and-drop, easy-to-use video editing
No AI avatars

Pricing

Lumen5 is available in five plan options:

Free (Community): Up to five videos per month

Basic: $19 per month, billed annually; $29 billed monthly

Starter: $59 per month, billed annually; $79 billed monthly

Professional: $149 per month, billed annually; $199 billed monthly

Enterprise: Contact sales for quote

Features

Summarization feature for blog-to-video content

Talking-head-specific video features and designs

Built-in photo, video, audio, and AI voiceover media library

Automated video generation from RSS feeds

Custom branding and brand kits

Invideo

Best for Content Marketing Videos

Overall Rating: 4.1/5

Core Features: 4.1/5

Advanced Features: 3.4/5

Cost: 4.2/5

Customization: 4.8/5

Ease of Use: 3.8/5

Customer Support: 4.2/5

Invideo is a video-making platform with AI features that support everything from script generation and avatar generation to slideshow design and YouTube video editing. This platform has become popular for its do-it-yourself (DIY) video creation with over 6,000 templates and over a million royalty-free images and video clips. Its library is one of the most extensive in the market, covering topics and format types for advertising, slideshows, memes, YouTube, Instagram, music videos, breaking news, and logo videos.

Visit InVideo

Invideo allows businesses to easily create promotional videos for their products or services through its extensive template library and intuitive tools.

Product Design

Invideo helps users simplify the process of creating videos, generating scripts, and adding elements and transitions. You can edit videos using its text prompt box, allowing you to delete scenes, replace stock, and change accents as easily as typing a message. Aside from its vast library of royalty-free images and clips, you can choose from a wide range of templates and over 16 million stock photos and videos. Invideo will also launch its multiplayer editing feature, allowing teams to collaborate in real time.

Why We Picked Invideo

Invideo shines as an ideal tool for content marketing videos, letting you create content tailored to specific platforms like YouTube or specific looks and feels that match a brand’s identity or goal for the video. Its comprehensive template library allows marketing teams to create videos for various types of products or services and cater to a wide range of industries, including retail, finance, tech, and travel. Additionally, you can input a target audience when generating a video, ensuring the AI picks design elements and other features to fit your buyer persona’s expectations.

Pros and Cons

Pros
Cons

Built-in, accessible branding tools
No mobile app access in free plan

Unlimited team members and user access
Difficult navigation in template library

Pricing

Invideo is available in three subscription plans:

Free: Up to 10 minutes per week of AI generation

Plus: $20 per user per month, billed annually; $25 per user billed monthly

Max: $48 per user per month, billed annually; $60 per user billed monthly

Features

More than 6,000 video templates

Unlimited plan users

AI script generation

Team sharing and shareable links

Customizable intros and outros

Event and social-media-calendar-driven project templates

VEED

Best for Social Media Videos

Overall Rating: 3.9/5

Core Features: 3.7/5

Advanced Features: 3.6/5

Cost: 5/5

Customization: 4.3/5

Ease of Use: 2.8/5

Customer Support: 3.1/5

VEED is an online video editor that makes creating videos accessible to everyone. You can view various videos for different use cases, including social media, product demos, testimonials, podcasts, and webinars. You can also transform longform videos into optimized cuts with its one-click AI editing feature and easily export these videos in 4K to any platform. While VEED is versatile for any video type, it stands out as a social media video maker, allowing you to create professional-looking videos for Instagram, Facebook, YouTube, X (formerly Twitter), and other social channels.

Visit VEED

VEED allows users to resize videos to fit a social media site’s specs requirements.

Product Design

VEED enables you to easily start a new project, record a video, create an avatar, or use its text-to-video feature with its easy-to-use tools. When starting a new project, you can directly upload the video you want to work on and easily navigate through the left-side menu to customize each scene. If you want to edit an existing video, you can simply access the edits tab and select one of the many options VEED has available for you for removing background, translating texts, cleaning audio, generating subtitles, and more.

Why We Picked VEED

VEED excels as a social media maker for its wide range of customizable templates optimized for specific social media platforms, like Instagram stories or YouTube shorts, ensuring that your content is up to date to the latest size and format requirements. You can create square videos for Instagram, portrait and landscape videos for Facebook and other social media sites. Additionally, it’s also easy to convert your video for different platforms like MP4, MOV, or AVI so you can easily upload to any site from any device.

Pros and Cons

Pros
Cons

Free plan available 
Fewer user reviews than competitors

Extensive customization options
Limited advanced features

Pricing

VEED is available in three subscription plans:

Lite: $12 per user, per month, billed annually; $24 per user billed monthly

Pro: $29 per user, per month, billed annually; $55 per user billed monthly

Enterprise: Contact sales for quote

Features

Tiktok, Twitch, and Instagram downloader

Video frame rate converter

AI audio enhancer

AI video script generator

Custom avatar creator

Auto subtitle generator online

Fliki

Best for Vocal and Audio Quality

Overall Rating: 3.8/5

Core Features: 3.8/5

Advanced Features: 2.9/5

Cost: 4/5

Customization: 4.9/5

Ease of Use: 3.4/5

Customer Support: 3.8/5

In an AI tool category in which most AI video generators receive negative comments about their audio and vocal quality, user reviews consistently comment on how realistic and well-timed the audio is in Fliki videos. Fliki offers a particularly strong collection of voice features to its users, including AI voiceovers, voice cloning, and a built-in translator, which have all received high praise. Additionally, Fliki offers seamless integration with an extensive stock of media libraries, allowing you to add visuals that complement your script and outline.

Visit Fliki

Fliki has an easy-to-navigate interface that helps video-making novices create scenes, add layers, and adjust audio parameters.

Product Design

Fliki’s intuitive interface lets you effortlessly turn your scripts into dynamic videos using AI. Users can select from a vast library of over 2,000 ultra-realistic AI voices in more than 80 languages and more than 100 accents. To create a video, simply write or paste your script directly into Fliki and choose video elements like media templates, avatars, headings, and more. Then you can personalize your video by customizing your AI voice, avatar, brand fonts, and colors before exporting it and sharing it on your website or social channels.

Why We Picked Fliki

Fliki allows you to create engaging videos with professional-grade voiceovers with its robust suite of free tools. Users can choose from a diverse range of AI voices for different project needs, from authoritative narration to friendly conversational tones. While Fliki’s free plan isn’t quite as competitive as its competitors, it still offers five minutes of free video per month and access to tools for text-to-video content generation, multilingual voices, several dialect options, and a vast library of images, video clips, and music clips. If you’re looking for a capable tool that prioritizes audio quality at a reasonable price, this is one of your best options.

Pros and Cons

Pros
Cons

Favorable customer reviews on audio and vocal quality
No prebuilt video templates

Automatic subtitle and summary generation
Limited AI avatar access

Pricing

Fliki is available in four plan options:

Free: Up to five video minutes per month

Standard: $21 per user, per month, billed annually; $28 per user billed monthly

Premium: $66 per user, per month, billed annually; $88 per user billed monthly

Enterprise: Contact sales for quote

Features

More than 80 languages and more than 100 dialects

More than 2,000 ultra-realistic voices plus more than 2,000 standard voices

Videos based on product pages, social media posts, and blogs

AI voiceover and voice cloning

Content translation

Pictory

Best for AI Video Summaries and Highlights

Overall Rating: 3.7/5

Core Features: 4/5

Advanced Features: 2.9/5

Cost: 3.6/5

Customization: 4/5

Ease of Use: 4/5

Customer Support: 4.2/5

Pictory is an AI video generation platform well suited for content marketing and social media video projects. It is a particularly effective solution for creating micro-content or shorter clips and highlight reels from existing longform content. The platform is designed to automatically generate these shorter snippets, making it possible for users to get more content, engagement, and reach from a single project. While digital creators and marketers are the most frequent users of this tool, it can also be used by e-learning teams, coaches, and other users who need an accessible video format. Its auto-generated summaries are especially helpful to teams that want to offer more digestible ways to consume video content.

Visit Pictory

Pictory’s AI tools enable users to generate AI summaries and easily transcribe video content without filler words.

Product Design

Pictory boasts a user-friendly interface that automatically produces summary videos from webinars, podcasts, and Zoom recordings in just minutes. This platform employs advanced AI techniques to create short clips from long videos and highlight key points to engage your audience. With its intuitive tools, you can easily repurpose content, such as transforming hour-long webinars into three-minute bite-sized snippets.

Why We Picked Pictory

We chose Pictory for its AI-powered summarization, intelligent highlight creation, and extensive customization. Its AI technology extracts the most important segments in long videos, helping users create concise and compelling summaries. Pictory also identifies engaging scenes and generates highlight reels, which you can easily upload on social media without manually sifting through hour-long videos. Additionally, the platform provides you with customizability to refine your script, choose your visuals, and tailor your videos to your target audience.

Pros and Cons

Pros
Cons

Straightforward blog-to-video creations
No more than three users per account

Automated video captions and transcriptions
No AI avatars

Pricing

Pictory is available in three subscription plan options:

Starter: $19 per month, billed annually; $25 billed monthly

Professional: $39 per month, billed annually; $49 billed monthly

Teams: $99 per month, billed annually; $119 billed monthly

Enterprise: Contact sales for quote

The platform can also be tested through a 14-day free trial option.

Features

AI summaries and transcriptions

AI voice narration and voiceovers with support from ElevenLabs

Highlight reel and short clip creation

Custom branding options

Music library

Guidde

Best for Creating Documentation and Training Videos

Overall Rating: 3.6/5

Core Features: 3.4/5

Advanced Features: 2.9/5

Cost: 4.4/5

Customization: 4.5/5

Ease of Use: 2.7/5

Customer Support: 3.5/5

Guidde is a generative AI platform that helps teams create clear and engaging documentation and training videos. Users can easily capture on-screen workflows and employ AI to automatically generate step-by-step narrated videos. You can choose from over 100 voice options and languages to add narration to your for personalization. Guidde also offers detailed analytics and tracking to automatically analyze your actions and generate instructions based on the on-screen activity.

Visit Guidde

You can generate a documentation video by adding a short description of your guide, including the transcript and voiceover language in which you will be recording.

Product Design

Guidde is installed as a browser extension, allowing you to easily capture how-to videos and documentation for various topics. When creating a new video, you can simply select the type of video you want to capture, including customer onboarding, employee training, and product how-tos. To record a tutorial, you can simply choose the tab of the platform you want to record and proceed with executing the workflow you’re creating a tutorial for. After recording, Guidde automatically compiles your steps and adds instructions on where to click to generate your video.

Why We Picked Guidde

Guidde excels in its visual storytelling, letting you capture both visual steps and clear narration to create engaging documentation and training videos. It also offers flexibility to further refine your videos with custom narration, voiceover options, and text overlays. Additionally, you can easily showcase your generated videos with team members or anyone in your organization by sharing or embedding links to platforms like Notion, ClickUp, ZenDesk, and more.

Pros and Cons

Pros
Cons

Affordable pricing plans
Limited video editing capabilities

Intelligent content management
No live streaming options

Pricing

Guidde is available in four subscription plan options:

Free: Up tp 25 how-to videos

Pro: $16 per user, per month, billed annually; $20 per user billed monthly

Business: $35 per user, per month, billed annually; $44 per user billed monthly

Enterprise: Contact sales for quote

Features

Free browser extension

Storyline generation through ChatGPT

Over 100 AI voices and languages

Smart sharing within teams and organizations

AI-generated voiceover

5 Key Features of AI Video Generator Software

When selecting the right AI video generator software solutions for your business needs, look for these standard and more advanced features that will make the video creation process simpler and more scalable:

Text-to-Video Content Generation

Many users do not have coding experience or the time to learn the finer details of video software. That’s why many AI video generation tools include text-to-video content generation capabilities, allowing users to easily turn their scripts or other written text into video content that may include human-looking AI avatars, AI voices, and other elements that create a professional-looking and sounding video.

Vocal and Audio Synthesis

With an AI video tool, AI speech and audio synthesis make it so any number of videos can be made without a human actor or voice. These platforms take text or rough-spoken recordings and transform them into video-ready voices that are synthetically generated. These voices should be available in a variety of languages and, in most cases, users are able to adjust the tone, pitch, accent, and other elements of speech to make the voice sound more believable.

Video Templates

A number of AI tools now give users a baseline video template from which to build their video content. These templates may focus on specific industry use cases, a certain social media or digital platform, or a video format with animation or transitional elements. Users can often customize these templates and add their own branding, but the video template gives them the creative ideas and basic design to get started.

AI Avatars

Many businesses do not have the budgets to pay actors or employees to act as talking heads for brand videos, but they nonetheless want the personal touch of an onscreen personality. AI avatars can be developed to match different appearances, genders, and other expectations, with personalities, tones, accents, and other unique features added to synthetic voices.

The best AI avatar solutions create natural-looking avatars and give users the ability to custom-create their own avatars. These avatars can be used for personalized sales and marketing videos, e-learning and training videos, and other forms of media that benefit from a friendly face.

Low-Code/No-Code Usability and Video Editing

Regardless of how much work AI features can do to put together the final product, users typically want some hands-on control over the video creation and editing process. To make this as simple as possible, most AI video generation tools provide a low-code/no-code user interface, giving customers the ability to adjust slides, audio and visual elements, and other pieces of their video with a drag-and-drop editing tool.

How I Evaluated AI Video Generator Tools

In comparing and contrasting AI video generator solutions, I scored each option against six key criteria for teams and businesses needing robust yet cost-effective features. From there, I divided each category into weighted subcriteria and assigned an overall score out of five to determine the winner for each category.

Evaluation Criteria

In scoring the AI video generator solutions, I placed the most emphasis on core features and enterprise features, as top software options should provide standard and advanced capabilities. I also evaluated each platform’s pricing, customization, ease of use, and customer support.

Core Features (25 percent): The best AI video generation tools give users the standard capabilities and features necessary to create compelling marketing, sales, training, and customer service videos. Criteria Winner: Invideo

Enterprise Features (20 percent): Although many other AI video generation tools exist for casual mobile users and use cases, I mostly steered away from those tools in favor of platforms that offer enterprise features such as multi-language support, automated scene selection, and feedback and optimization. Criteria Winner: Synthesia

Pricing (20 percent): When considering the cost of video generation tools, I looked for both affordability and a range of subscription options. In terms of affordability, I sought out tools that offered free versions and/or useful demos and trial periods. Criteria Winner: Lumen5, VEED

Customization (15 percent): Flexible platforms allow you to create hyper-targeted videos for specific audiences. I assessed if each tool offers a wide range of customizable avatars, fonts, transitions, voices, and templates. Criteria Winner: Invideo, Lumen5

Ease of Use (10 percent): A platform’s usability impacts user adoption and overall efficiency. Here, I evaluated each tool’s ratings across certified sites, its user interface, active user community, and knowledge base. Criteria Winner: Synthesia

User Support (10 percent): For this category, I looked into support channels for each AI video generator via live chat and email and also looked into real user ratings from reputable sites. Criteria Winner: Synthesia

Frequently Asked Questions (FAQs)

Find answers to some of the most common questions about AI video generators below:

How Do I Choose the Best AI Video Platform for My Business?

Choosing the right AI video software for your business can feel like an overwhelming process, especially in a market that is increasingly saturated with viable solutions. The best way forward is to consider which features are most important to you, who will be using this software, and what your budget looks like for these requirements.

Pay close attention to user reviews on each tool you’re considering, particularly noticing any comments on ease of use or team-based capabilities. For the best possible outcome, reach out to your top vendors to request a product demo and, if possible, see if they can cater that demo to your organization’s specific wants and needs. Going through this preselection process will typically save you time and money in the long run, as you’re less likely to make multiple switches mid-subscription.

What Is an AI-Generated Video?

An AI-generated video is a piece of video content with audio, voices, images, footage, graphics, and other elements that are created with AI rather than by human manipulation. The main use cases for AI-generated video include text-to-video generation and AI-driven video editing.

Can I Use ChatGPT to Make Videos?

No, you cannot directly use ChatGPT to make videos. However, you can generate video scripts and images that can be used in AI videos. Some AI video tools are also integrated with ChatGPT to make text and script generation run more smoothly.

Bottom Line: AI Video Generators

AI video generators simplify digital marketing and communication, helping users complete many of the most complicated video tasks, ranging from editing footage and audio to creating shorter clips and summaries from long-form content. This type of tool enables greater scalability and a simpler approach to multichannel content creation. Before deciding which tool you should use for your business, consider our list or look into what AI companies can offer to help you narrow down your choices. Sign up for demos or trials to gain hands-on experience or seek expert advice to find the best option for accessible video creation and better customer engagement results.

To learn about many generative AI software tools that you can use in production, see our guide to the top generative AI applications and tools. If you’re just breaking into AI or you want to learn more about the field, you can also read our list of the best AI certifications.
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