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The Trademark Tug-of-War Over ‘Demure’ Shows a Massive Meme Power Shift

Friday August 30, 2024. 01:00 PM , from Wired: Tech.
Going back to the days of “on fleek,” creators have had a hard time benefiting from their memes. TikTokker Jools Lebron is poised to change that.
Read more at Wired: Tech.
https://www.wired.com/story/jools-lebron-demure-trend-trademark/

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