Internal AWS Sales Guidelines Spread Doubt About OpenAI's Capabilities

An anonymous reader shares a report: OpenAI lacks advanced security and customer support. It's just a research company, not an established cloud provider. The ChatGPT-maker is not focused enough on corporate customers. These are just some of the talking points

Amazon Web Services' salespeople are told to follow when dealing with customers using, or close to buying, OpenAI's products, according to internal sales guidelines obtained by Business Insider. Other talking points from the documents include OpenAI's lack of access to third-party AI models and weak enterprise-level contracts. AWS salespeople should dispel the hype around AI chatbots like ChatGPT, and steer the conversation toward AWS's strength of running the cloud infrastructure behind popular AI services, the guidelines added.

The effort to criticize OpenAI is also unusual for Amazon, which often says it's so customer-obsessed that it pays little attention to competitors. This is the latest sign that suggests Amazon knows it has work to do to catch up in the AI race. OpenAI, Microsoft, and Google have taken an early lead and could become the main platforms where developers build new AI products and tools. Though Amazon created a new AGI team last year, the company's existing AI models are considered less powerful than those made by its biggest competitors. Instead, Amazon has prioritized selling AI tools like Bedrock, which gives customers access to third-party AI models. AWS also offers cloud access to in-house AI chips that compete with Nvidia GPUs, with mixed results so far.

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