'Don't Trust Google for Customer Service Numbers. It Might Be a Scam.'

Google may be the most successful company in the world. But a Washington Post reporter argues that Google 'makes you largely responsible for dodging the criminals who are hurting legitimate businesses and swindling people.'

On Monday, I found what appeared to be impostors of customer service for Delta and Coinbase, the cryptocurrency company, in the 'People also ask' section high up in Google. A group of people experienced in Google's intricacies also said this week that it took about 22 minutes to fool Google into highlighting a bogus business phone number in a prominent spot in search results...

If you look at the two impostor phone numbers in Google for Delta and Coinbase, there are red flags. There are odd fonts and a website below the bogus numbers that wasn't for either company. (I notified Google about the apparent scams on Monday and I still saw them 24 hours later.) The correct customer help numbers did appear at the very top, and Google says businesses have clear instructions to make their customer service information visible to people searching Google.
The larger issue is 'a persistent pattern of bad guys finding ways to trick Google into showing scammers' numbers for airlines, hotels, local repair companies, banks or other businesses.'
The toll can be devastating when people are duped by these bogus business numbers. Fortune recently reported on a man who called what a Google listing said was Coinbase customer support, and instead it was an impostor who Fortune said tricked the man and stole $100,000...

Most of the time, you will find correct customer service numbers by Googling. But the company doesn't say how often people are tricked out of time and money by bogus listings — nor why Google can't stop the scams from recurring.

The article makes two points.

Google says when they identify listings violating their rules, they move quickly against them.
'Impostor numbers pop up so persistently that I am once again begging you to be wary of Google or Google Maps listings for business phone numbers... You still might see bogus phone numbers in some spots in Google. And if you're stressed trying to find help with a flight or a financial problem, you might overlook warning signs. Scams work because humans make errors in judgment, especially when we're confused or panicky. And business impostors aren't always obvious.'

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