Will streaming services run up that hill to replace big networks? 

You may remember a couple of years ago when Kate Bush’s song 'Running Up That Hill' peaked at number one on the charts. Not unusual, given somebody always has the top song, but this was different. You see, that particular track was released decades earlier -- 1985 to be precise. What caused this unexpected resurgence in popularity? In 2022, during the fourth season of the smash-hit Netflix series Stranger Things, the song was featured multiple times, bringing it back into the spotlight. In 2021, the NFL signed a new contract for Thursday Night Football. Starting with the 2023 season, the… [Continue Reading]