Google threatened tech influencers unless they ‘preferred’ the Pixel

The tech review world has been full of murky deals between companies and influencers for years, but it appears Google finally crossed a line with the Pixel 9. The company’s invite-only Team Pixel program — which seeds Pixel products to influencers before public availability — stipulated that participating influencers were not allowed to feature Pixel products alongside competitors, and those who showed a preference for competing phones risked being kicked out of the program. For those hoping to break into the world of tech reviews, the new terms meant having to choose between keeping access or keeping their integrity.
↫ Victoria Song at The Verge

Even though this ended up being organised and run by a third party, and Google addressed it immediately, it doesn’t surprise me at all that stuff like this happens. Anyone who has spent any time on tech YouTube, popular tech news sites, and content farms knows full well just how… Odd a lot of reviews and videos often feel. This is because a lot of review programs subtly – or not so subtly – imply that if you’re not positive enough, you’re going to be kicked out and won’t get the next batch of cool products to review, thereby harming your channel or website.

Apple is a great example of a company that uses the threat of not getting review samples, event invites, and similar press benefits to gain positive media attention. I myself was kicked out of Apple’s review program and press pool way back during the Intel transition, because I mentioned the new Intel MacBook Pro got uncomfortably hot, and Apple really didn’t like that. They tried to pressure me to change the wording, but I didn’t budge, and consequently, that was the end of me getting any review items or press invites. I only ever accepted one Apple press invite, by the way, to their headquarters in The Netherlands, which was in Bunnik, of all places.

Not much of value was lost without Apple press invites. Nobody wants to go to Bunnik.

With every review of a loaned item on OSNews, you can be 100% sure there are no shenanigans, because I simply do not let anyone influence me. OSNews doesn’t live or die by getting reviews of the latest and greatest tech, so I have no incentive to deal with pushy, manipulative companies or PR people. I refused to budge to Apple 17 years ago, during my first year at OSNews, when I was in my early 20s – and I’ve never budged since, either. Now look at everyone getting press access from Apple, and think to yourself – would any of them tell Apple to get bent?

That being said, I’d love to review the new Google Pixel 9 Pro Fold, if only to make fun of that horrid name. Hit me up, Google.