72 percent of Americans worry about deepfakes influencing elections

New research from identity verification company Jumio finds growing concern among Americans about the political influence AI and deepfakes may have during upcoming elections and how they might influence trust in online media. The study of over 8,000 adult consumers, split evenly across the UK, US, Singapore and Mexico, finds 72 percent of Americans are worried about the potential for AI and deepfakes to influence upcoming elections in their country. US consumers feel deepfakes undermine trust in politicians and media, with 70 percent reporting increased skepticism in the content they see online, compared to the last election. Globally only 46… [Continue Reading]