Affinity Tempts Adobe Users with 6-Month Free Trial of Creative Suite

Serif, the design software developer behind Affinity, has introduced a six-month free trial for its creative suite, offering Affinity Photo, Designer, and Publisher on Mac, Windows PC, and iPad. This move, along with a 50% discount on perpetual licenses, aims to attract Adobe users and reassure them of Affinity's commitment to its one-time purchase pricing model despite its recent acquisition by Canva. The Verge reports: Affinity uses a one-time purchase pricing model that has earned it a loyal fanbase among creatives who are sick of paying for recurring subscriptions. Prices start at $69.99 for Affinity's individual desktop apps or $164.99 for the entire suite, with a separate deal currently offering customers 50 percent off all perpetual licenses.

This discount, alongside the six-month free trial, is potentially geared at soothing concerns that Affinity would change its pricing model after being acquired by Canva earlier this year. 'We're saying 'try everything and pay nothing' because we understand making a change can be a big step, particularly for busy professionals,' said Affinity CEO Ashley Hewson. 'Anyone who takes the trial is under absolutely no obligation to buy.'

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