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McDonald's loses Big Mac trademark after bullying tactics against upstart rival backfire

Wednesday June 5, 2024. 06:16 PM , from BoingBoing
If the Golden Arches look a little more droopy in Europe today, there's a good reason. AP reports that the EU General Court took away McDonald's claim to the Big Mac trademark, siding with Irish competitor Supermac's after a lengthy legal battle. — Read the rest
The post McDonald's loses Big Mac trademark after bullying tactics against upstart rival backfire appeared first on Boing Boing.
https://boingboing.net/2024/06/05/mcdonalds-loses-big-mac-trademark-after-bullying-tactics-against-u...

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