Amazon Acquires MX Player

An anonymous reader shared a report: Amazon has agreed to acquire key assets of Indian video streaming service MX Player from the local media powerhouse Times Internet, the latest step by the e-commerce giant to make its services and brand popular in smaller cities and towns in the key overseas market.

Times Internet acquired MX Player in 2018 for $140 million. The app, which originated in South Korea, gained immense popularity in India due to its unique local video playback feature. This functionality allows the app to support a wide range of video file formats, making it highly compatible with affordable Android smartphones that are prevalent in developing markets.

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