Cinephiles Rallying To Physical Media

An anonymous reader shares a report: Streaming was supposed to kill physical media, and has come very close. The DVD and Blu-ray market fell from $4.7bn in revenue in 2017 to barely $1.5bn in 2022. In September, Netflix ended its movie-by-mail service. Best Buy has removed physical media from its brick-and-mortar stores, and Target and Walmart may follow. Some new films may never be released physically at all. Yet a counterrevolution has been gathering. Some film fans never gave up physical media: they've spent years quietly buying thrift-store discs, discarded by the many US households that no longer have DVD or Blu-ray players, and waiting for their chance to rise again. Other fans, frustrated by streaming's limitations, have recently rediscovered physical media and trickled to join its rear-guard army.

Physical media will never regain its heights, but it may live to fight a little longer -- supported by loyalists and by a cottage industry of independent and boutique film distributors that license classic and cult films and sell high-quality physical editions to eager, sometimes frantic, fans. Some of these labels offer streaming channels or video-on-demand as well, but still find business in Blu-rays. 'We've grown rather than shrunk,' Umbrella Entertainment, a distributor in Australia, told me.

And when Universal released Oppenheimer on 4K Blu-ray this fall, the initial run sold out, with feverish Christopher Nolan fans pillaging the same megastores that are moving to drop physical media. 4K Blu-rays are currently the smallest slice of the film disc market, and require ultra-high-definition players and TVs, meaning that the Oppenheimer run was driven by a niche within a niche. But the episode seemed to indicate that a market exists -- especially when it has champions. Nolan himself had encouraged fans to rally to physical media: 'If you buy a 4K UHD, you buy a Blu-ray, it's on your shelf, it's yours,' he told IGN last year. '[Y]ou own it. That's never really the case with any form of digital distribution.'

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