Business Schools Are Going All In on AI

Top business schools are integrating AI into their curricula to prepare students for the changing job market. Schools like the Wharton School, American University's Kogod School of Business, Columbia Business School, and Duke University's Fuqua School of Business are emphasizing AI skills across various courses, WSJ reported Wednesday. Professors are encouraging students to use AI as a tool for generating ideas, preparing for negotiations, and pressure-testing business concepts. However, they stress that human judgment remains crucial in directing AI and making sound decisions. An excerpt from the story: Before, engineers had an edge against business graduates because of their technical expertise, but now M.B.A.s can use AI to compete in that zone, said Robert Bray, who teaches operations management at Northwestern's Kellogg School of Management. He encourages his students to offload as much work as possible to AI, treating it like 'a really proficient intern.' Ben Morton, one of Bray's students, is bullish on AI but knows he needs to be able to work without it. He did some coding with ChatGPT for class and wondered: If ChatGPT were down for a week, could he still get work done?

Learning to code with the help of generative AI sped up his development. 'I know so much more about programming than I did six months ago,' said Morton, 27. 'Everyone's capabilities are exponentially increasing.' Several professors said they can teach more material with AI's assistance. One said that because AI could solve his lab assignments, he no longer needed much of the class time for those activities. With the extra hours he has students present to their peers on AI innovations. Campus is where students should think through how to use AI responsibly, said Bill Boulding, dean of Duke's Fuqua School. 'How do we embrace it? That is the right way to approach this -- we can't stop this,' he said. 'It has eaten our world. It will eat everyone else's world.'

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