Perplexity, an AI Startup Attempting To Challenge Google, Plans To Sell Ads

An anonymous reader shares a report: Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response and even data from partners like Yelp. Perplexity also links sources in the response while suggesting related questions users might want to ask.

These related questions, which account for 40% of Perplexity's queries, are where the company will start introducing native ads, by letting brands influence these questions, said company chief business officer Dmitry Shevelenko. When a user delves deeper into a topic, the AI search engine might offer organic and brand-sponsored questions. Perplexity will launch this in the upcoming quarters, but Shevelenko declined to disclose more specifics. While Perplexity touts on its site that search should be 'free from the influence of advertising-driven models,' advertising was always in the cards for the company. 'Advertising was always part of how we're going to build a great business,' said Shevelenko.

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