LinkedIn Moves In On TikTok's Turf With Short-Form Videos

LinkedIn is testing support for short-form videos to help it compete with TikTok, YouTube Shorts, Instagram Reels, and other social media platforms. '[W]e are testing new ways to help members more easily discover timely, relevant videos to watch on LinkedIn,' Suzi Owens, a company spokesperson, tells Axios in an email. From the report: A new 'Video' option will appear next to the 'Home' button at the bottom of the app's navigation bar, per a demo of the feature shared online by Austin Null, strategy director at creative agency McKinney. After tapping it, viewers are led to a feed of short-form videos similar to Instagram Reels and TikTok.

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