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As the Snoopy Omega Lands, Cartoon Luxury Goes Boom

Tuesday March 26, 2024. 02:34 PM , from Wired: Tech.
As the new MoonSwatch watch hits stores, licensing operations behind IP from Popeye to Miss Piggy are no longer dealing in bargain-basement merch—Louis Vuitton, Balenciaga, Fendi, Audemars Piguet and more are tapping into high-end comic connections.
https://www.wired.com/story/cartoon-watches-go-boom/

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