New DMARC rules could see retailer emails not being delivered

New research from email security provider EasyDMARC finds that 25 percent of e-commerce retailers expect to see a notable drop in email deliverability following Yahoo and Google's email authentication policy changes. Both Google's sender guidelines and Yahoo's sender requirements and recommendations have stated that failure to comply with the new sending standards could negatively impact email delivery. For e-commerce providers that rely on email as a marketing and customer communications channel, these measures could negatively impact customer engagement and sales. Of those retailers that do have DMARC, 39 percent have DMARC without any active policy, meaning they can receive reports… [Continue Reading]