Warner, Fox, Disney To Launch Streaming Sports Joint Venture

Fox, Warner Bros. Discovery and Disney are planning to launch a new streaming joint venture that will combine all their sports programming 'under a single broadband roof,' reports Variety. The move 'will put content from ESPN, TNT and Fox Sports on a new standalone app and, in the process, likely shake up the world of TV sports.' From the report: The three media giants are slated to launch the new service in the fall. Subscribers would get access to linear sports networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV and ESPN+, as well as hundreds of hours from the NFL, NBA, MLB and NHL and many top college divisions. Pricing will be announced at a later date.

Each company would own one third of the new outlet and license their sports content to it on a non-exclusive basis. The service would have a new brand and an independent management team. The concept surfaces as traditional media companies are grappling with the migration of sports -- the last TV format that generates steady crowds and sustained ratings -- to streaming venues.

The concentration of top sports under one roof would be significant. Between them, ESPN and Warner have most rights to the NHL and the NBA, while Fox, Warner and ESPN control at present the majority of rights to Major League Baseball. Only the NFL would enjoy a large presence with entities that are not a part of the joint venture, with 'Sunday Night Football' at NBCUniversal, 'Thursday Night Football' at Amazon and a Sunday afternoon game at CBS.

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