GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids

An anonymous reader shared this report from the Drive:
General Motors was one of the first to foray into plug-in hybrids, but it abandoned them amid the hype for electric vehicles. Now that automakers are running up against the current limits of EV demand though, they're looking for other ways to curb fleet emissions. In GM's case, that way is an about-face and return to PHEVs after completely dismissing their potential just a few years ago.

'Our forward plans include bringing our plug-in hybrid technology to select vehicles in North America,' said GM CEO Mary Barra during a Q4 earnings call transcribed by Automotive News. Barra added that GM still aimed to eliminate its light-duty vehicles' emissions by 2035, but said that hybrids will fill in the gaps where needed 'from a compliance perspective.' She didn't specify which segments they may occupy, but going by GM's history, they'll probably be brilliantly engineered and utterly neglected by marketing...

GM's EV ambitions have been tempered by recalls and lukewarm product launches such as the GMC Hummer EV and aforementioned '>Blazer EV. Now, with EV demand potentially plateauing (at least for now), automakers are returning to the proven, less compromising option of hybrids.

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