Amazon Prime Video Ads Start From Today - Up To 3.5 Mins Per Hour

An anonymous reader shares a report: Amazon Prime Video has been a free perk for those who subscribe to the ecommerce giant's free shipping service, but if you're a US Prime subscriber, things change from today. We first learned of the planned change back in September of last year, with the implementation date announced in an email to customers in December. If you want to retain the ad-free experience, you have to hand over an extra $2.99 per month. The WSJ notes Amazon's claim that it has a lower ad-load than most ad-supported services. Amazon's presentation said the average ad load per hour is expected to be between two and three-and-half minutes, which would be meaningfully smaller than traditional television and most other streaming services. Some commercials would appear before a program begins playing, while others would interrupt it.

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