Netflix Buys Rights To WWE's 'Raw,' Its First Big Live Event

Netflix has acquired the exclusive rights to Raw as well as other programming from World Wrestling Entertainment, marking the streaming service's first big move into live events. From a report: Raw will air on Netflix in the US, Canada, Latin America and other international markets beginning in January 2025, after the expiration of the WWE's domestic deal with Comcast. The company will also become the exclusive home outside the US for all WWE shows and specials, including Smackdown and NXT, as well as pay-per-view live events like Wrestlemania, SummerSlam and Royal Rumble. The pay-per-view events will be included at no additional cost for Netflix customers.

After attracting more than 200 million customers by offering films and TV shows on-demand, Netflix has now committed to offering three hours of live wrestling a week starting next year. The company hopes the deal will bring in millions of loyal WWE viewers and provide a boost for its fledgling advertising-supported plan. Netflix has been dabbling in live events for the last year, airing a live comedy special, as well as a golf match, but this is the first long-term rights deal. The WWE is the latest major live event to shift from cable TV to streaming. Ultimate Fighting Championship, which like WWE is owned by TKO Group Holdings, offers many of its matches on ESPN+, while the National Football League sold Amazon the rights to Thursday Night Football. A playoff game on Comcast's Peacock just delivered the largest streaming audience for any professional sports event in the US. The deal 10-year deal is valued at more than $5 billion, CNBC reported.

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