Demand for non-alcoholic beer, wine, and spirits is soaring

If, like me, you've been practicing Dry January, or 'Damp January', congrats, we're halfway there! And you're definitely not alone—at least judging by the growing market for non-alcoholic adult beverages. USA Today, citing data from Nielsen IQ, explains that in 2023, Americans spent $565 million dollars at retail stores on non-alcohol beer, wine, and spirits, which amounts to 35% more than the previous year, and comprises the biggest increase of any adult beverage category. — Read the rest
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