FedEx Announces Its Own Commerce Platform For Merchants

An anonymous reader quotes a report from TechCrunch: Logistics company FedEx announced its own commerce platform called FDX today. The platform will likely compete against Amazon by offering merchants services like demand generation, fulfillment, tracking, and post-purchase experiences including returns. The company said that FDX is currently in private preview with plans for a wider launch in fall 2024. Businesses can register their interest in trying it out through a form. The company didn't mention any brands that are part of the pilot program.

FedEx's announcement has a lot of marketing buzzwords including 'data-driven,' 'digitally-led' and 'end-to-end e-commerce solution for businesses of all sizes' but is thin on details like how it will compete with existing platforms. The company said that merchants could use FedEx's services such as ShopRunner -- an e-commerce platform it acquired in 2020 -- to reach customers, show estimated delivery time on websites, handle carts, track packages, record the carbon emission impact of deliveries, and manage returns. Further reading: Amazon Tops UPS and FedEx To Become Biggest US Delivery Business

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