Keep online customers happy without jeopardizing security

Online transactions are fraught with security concerns -- both for businesses and for consumers. Yet, even while those consumers harbor worries that their personal identifiable information could be stolen if security precautions are weak, they also have limited patience when doing business online and will abandon a website if the transaction takes too long or requires too many steps. This creates a knotty situation for businesses: They must minimize customer frustrations while still making sure security measures are tight and requiring that users prove they are who they say they are. Traditionally, some of the primary methods for authenticating user… [Continue Reading]