Jeff Bezos Bets on a Google Challenger Using AI To Try To Upend Internet Search

Perplexity, a startup going after Google's dominant position in web search, has won backing from Jeff Bezos and venture capitalists betting that artificial intelligence will upend the way people find information online. From a report: Started less than two years ago, Perplexity has fewer than 40 employees and is based out of a San Francisco co-working space. The company's product, which it calls an answer engine, is used by about 10 million people monthly. Those ingredients were enough to persuade Institutional Venture Partners, Bezos and other tech executives to invest $74 million in the company, the largest sum raised by an internet search startup in recent years. The investment valued Perplexity at $520 million, including the new money, said Chief Executive Officer Aravind Srinivas.

Amazon.com, the e-commerce company chaired by Bezos, has committed to investing billions in Anthropic, the AI startup behind the chatbot Claude. The path to competing with Google is littered with carcasses, and Microsoft itself has struggled for years to dislodge the company's roughly 90% market share in online search. Others, including tech giants, are incorporating AI into their search engines. Perplexity's founders said their advantage is using advances in AI to provide direct answers, instead of website links, in response to search queries, without some of the limitations felt by larger companies.

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