Get 'Marketing 5.0: Technology for Humanity' (worth $17) for FREE

In Marketing 5.0, the celebrated promoter of the 'Four P’s of Marketing,' Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.  In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. SEE ALSO: Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:  Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates… [Continue Reading]