Brits reach for the phone when seeking support from businesses

New research finds that 69 percent of British adults will contact a business via phone call first before trying other methods when seeking assistance. The study from telecoms company Gamma Communications shows 38 percent of 2,000 people surveyed say direct phone calls are their preferred method of communication with businesses over other channels such as emails, web chats, social media and video calls. The vast majority (91 percent) say it's important to be able to easily call a business customer service line when they need assistance. Furthermore 80 percent of consumers say they would continue shopping with an SME that… [Continue Reading]