Undertaking a data diet this Black Friday

Like every year, Black Friday marks the start of the end-of-year shopping season, and with it a significant increase in online sales. Although it's very much an American event, Black Friday in the UK has grown in popularity in recent years. In 2022, UK consumers spent a record £9.42 billion over the Black Friday weekend. Of this, 61 percent was spent online. For e-retailers in the UK, the cyber weekend represents a significant increase in activity and traffic, leading to an accumulation of data generated and collected by e-commerce sites, requiring large storage capacities with a high environmental impact. Data… [Continue Reading]