'Application Generation' wants better digital experience

A new report from Cisco finds 62 percent of consumers say that their expectations of digital experiences are far higher now than they were two years ago. It also charts the rise of what it calls the 'Application Generation.' Aged 18-34, this group relies on applications like no generation before, having used them to navigate the pandemic and today, to live and thrive in a hybrid world. In addition to being heavier users of applications across every area of their lives (on average consumers under 35 years of age use 41 different applications each month, compared to 30 amongst people… [Continue Reading]