Google Only Improves Products Under Pressure, US Argues

Google -- under fire in court for allegedly resting on its laurels thanks to its 90% market dominance -- only made an effort to beef up the quality of its search engine in the European Union after being hit by a record antitrust fine, according to internal documents revealed in the US Justice Department's monopolization case against the tech giant. From a report: The Justice Department is arguing at a trial in Washington that Google's failure to improve its products -- unless put under pressure -- proves that it's illegally maintaining its monopoly. Alphabet's Google planned to improve its European search results only after a record 2018 European antitrust fine, according to the documents, which revealed that Google executives discussed a plan dubbed 'Go Big in Europe.'

The plan aimed to improve results in France and Germany in 2019 and 2020 with changes such as adding post-game soccer video highlights, more local content and news, pronunciation practice for different languages and more information on local television options available for streaming. The catalyst was a 2018 EU antitrust order that forced Google to offer a choice screen giving Android phone users five search engine options to choose from, according to US antitrust enforcers trying the case.

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