AWS’s Ben Schreiner’s on Data Management for SMBs

I spoke with Ben Schreiner, AWS Head of Business Innovation for the SMB sector, about the unique challenges that SMBs face with maximizing their data analytics practices; he also provides advice on how to navigate these challenges.
Among the topics we discussed:

As small and medium-sized businesses grapple with data management challenges, what issues do you see?
How do you recommend addressing these challenges? What role can the cloud play?
How is AWS addressing the SMB market in particular?
The future of data management and the cloud? How can businesses prepare now for future changes?

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