Google bakes a user-tracking ad platform directly into Chrome (Ars Technica)

This
Ars Technica article looks at the widespread deployment of Google's
'privacy sandbox' in the Chrome browser:

If you haven't been following this, this feature will track the web
pages you visit and generate a list of advertising topics that it
will share with web pages whenever they ask, and it's built
directly into the Chrome browser. It's been in the news previously
as 'FLoC' and then the 'Topics API,' and despite widespread
opposition from just about every non-advertiser in the world,
Google owns Chrome and is one of the world's biggest advertising
companies, so this is being railroaded into the production builds.

For those who use Chrome anyway, there are instructions on how to disable
this functionality.