Between a rock and a hard place: Privacy vs Personalization

A survey by Deloitte reveals that as many as 79 percent of people are ready to share their data if they see obvious value in doing so. However, people also need to know that their data privacy is taken seriously. For companies at the cutting edge of personalization in technology and marketing, this means reassuring customers that their data will be kept safe and used transparently and for their own benefit. While personalization and privacy may seem diametrically opposed, it is possible for businesses to achieve both and prosper. We can compare the privacy versus personalization dilemma with the legendary… [Continue Reading]