Netflix Alerts Telecoms Groups Over Looming Account-Sharing Crackdown

Netflix has held talks with UK telecoms groups that carry the streaming group's service ahead of a crackdown on account sharing expected later this month. From a report: The US group, which has said the free use of its platform has hit its ability to invest in new TV and films, plans to start warning customers over account-sharing violations in the coming weeks, according to people familiar with the situation. Telecoms groups that use Netflix as part of bundled TV content have held meetings in the past week over the planned warnings, people familiar with the talks said. Companies such as Sky, BT, Virgin Media and TalkTalk offer Netflix as part of bundled deals on broadband and TV content. But those close to the talks said there was a risk of complaints from some subscribers, many of whom have grown accustomed to sharing their account details with family and friends, activity to which the company had previously turned a blind eye. One person described it as being a 'good partner' to groups that offer the service as part of their subscriptions. Telecoms companies' call centres are likely to field questions and complaints once the plans are enacted, according to a person familiar with the issue, which has meant that they have needed close co-operation with Netflix.

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