Meta To Debut Ad-Creating Generative AI this Year, CTO Says

Facebook owner Meta intends to commercialize its proprietary generative artificial intelligence by December, joining Google in finding practical applications for the tech. From a report: The company, which began full-scale AI research in 2013, stands out along with Google in the number of studies published. 'We've been investing in artificial intelligence for over a decade, and have one of the leading research institutes in the world,' Andrew Bosworth, Meta's chief technology officer, told Nikkei in an exclusive interview on Wednesday in Tokyo. 'We certainly have a large research organization, hundreds of people.' Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization. The technology, which can instantly create sentences and graphics, has already been commercialized by ChatGPT creator OpenAI of the U.S. But Bosworth insists Meta remains on the technology's cutting edge.

'We feel very confident that... we are at the very forefront,' he said. 'Quite a few of the techniques that are in large language model development were pioneered [by] our teams. '[I] expect we'll start seeing some of them [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy. It's probably the area that I'm spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox.' Bosworth believes Meta's artificial intelligence can improve an ad's effectiveness partly by telling the advertiser what tools to use in making it. He said that instead of a company using a single image in an advertising campaign, it can 'ask the AI, 'Make images for my company that work for different audiences.' And it can save a lot of time and money.'

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